22 May The Tallest Building in Austin
Edwards Media is excited to have just finished our latest brand film for The Independent. Announced this week, The Independent is a downtown condo development and soon to be the tallest building in Austin and the tallest residential complex west of the Mississippi.
We’re proud to play a small part on a long-lasting impact on the city
The challenge with this project was trying to capture the personality of a building that has not yet been constructed and before architectural renderings were finalized. We simply didn’t have a product to promote yet. In collaborating with Aspen Heights, we decided the best approach would be to capture what it means to live downtown. We were inspired by the idea that when you make a condo at The Independent your home, you’re making Downtown Austin your home, too. Some would say you don’t have a backyard when you have a condo – we wanted to show that places like Auditorium Shores are your backyard.
We used a total of 35 actors and extras while filming at 22 locations around the future neighborhood of The Independent. We also employed aerial video drones to capture the skyline shots and had a blast driving the Audi rental car between shoots!
We begin production on the next Independent video this week.
We’d like to thank Aspen Heights, Urbanspace, Rhode Partners, Texas Rowing Center, Waterloo Records, Crú, Benji’s, City of Austin Park and Rec, Silver Car, Team Yacht Club, David Stukenburg, all the actors, extras, and our friends and family members for helping out.
Collage from scene of The Independent commercial by Edwards Media
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